| Country: |
Germany |
| Industry: |
Entertainment / Lifestyle |
| Site / URL: |
www.pokito.de |
Traffic per month:
| Page Impressions: | 3 m. |
| Unique Users: | 150,000 |
Audience:
| Gender: |
Age: |
| 52.8% |
male |
31.2% |
14-19 years old |
| 47.2% |
female |
21.7% |
20-29 years old |
|
|
20.1% |
30-39 years old |
|
|
18.6% |
40-49 years old |
|
|
6.4% |
50-59 years old |
|
|
2.1% |
> 60 years old |
Description:
On the basis of pokito.de RTL2 opens up a particular young target group; presenting the kids-programme in high quality, modern and timely design.
With the relaunch on 15.02.2007 the range of products on the internet were customized in respect of content and graphic.
The website consists of 4 theme sectors that are shown with the help of graphical elements on the startpage and therefore are easily identifiable for kids.
Two new characters will guide the users through the new “Pokito�-world: Poki and Ito. Both figures present already the RTL2- kids programme and therefore feature a high identification-potential.
Advertising Formats / Ratecard RoS:
| Format: |
Size (Px.): |
Max. Kb: |
CPM: |
| Fullbanner |
468*60 |
15/20 |
7,50€ |
| Skyscraper |
160*600 |
20/25 |
30,00€ |
| MPU |
300*250 |
30 |
35,00€ |
| Leaderboard |
728*90 |
20/30 |
20,00€ |
The CPM's specified here understand themselves only as standard prices and are without obligation.
