Pressemitteilungen
New from InteractiveMedia: Mobile Advertising on T-Mobile web’n’walk Austria
After successful cooperation in Germany InteractiveMedia is now marketing the mobile web’n’walk portal south of the border
Be it sport, finance, travel or shopping, with the Austrian version of the mobile web'n'walk portal, T-Mobile offers its mobile phone customers attractive subject areas and Internet surfing fun on the move. InteractiveMedia, the leading marketer of digital advertising media, has now added T-Mobile web'n'walk Austria to its German mobile portal offering and is extending its mobile advertising expertise internationally. InteractiveMedia customers can now place mobile campaigns on web'n'walk simultaneously in Germany and Austria. As one of its first advertising clients the sporting goods manufacturer Puma has made use of this opportunity.
Informative and user-friendly
The version of web'n'walk specially developed for the Austrian market is pre-set on all T-Mobile devices. The portal is clearly arranged by subject headings and subject areas, making it easier for users to find the mobile pages they want. At web'n'walk Austria you will find mobile portal lists on topics such as community, shopping, news or travel. In the Fun, Finance, Sport and Infos & Knowledge sections, detailed editorial articles are also available. Users can also set up their personal favourite pages as "My Faves."
Reach users in Austria always and everywhere
The mobile portal also offers advertisers attractive opportunities. On the home page and various category pages mobile ads can be placed in a prominent position. Editorial-style link tips can also be booked as a form of advertising. "In the Austrian version of T-Mobile web'n'walk we offer our customers another top mobile portal and at the same time an opportunity to take up attractive combination offers with our existing portfolio," says InteractiveMedia managing director Guido Sachs. "We are thereby already positioning ourselves as one of the leading marketers of mobile advertising platforms, and other new platforms are planned."
Together everywhere - with Puma and T-Mobile web'n'walk
Reach mobile users in Germany and Austria. Puma was one of the first advertising clients to make use of this opportunity. Via InteractiveMedia the sporting goods manufacturers had already targeted the European soccer community "Together Everywhere" on web'n'walk Germany and Austria on the occasion of the 2008 European soccer championships in Austria and Switzerland. Users were able to access the latest results free of charge and hold free real-time video conferences with other fans.